“Principles and Significance of Visual Language in Title Sequence design “

Abstract

This theoretical thesis analyses different visual aspects of title sequences design. We look at title sequences design development throughout history and the way how different prominent designers changed the visual aspect and trends of design. You will find different design analyses of well-known title sequences, how they were created, and why designers choose specific solutions. It is also important to mention how the development of technologies influenced design and title sequences. A significant title sequences designer was Soul Bass who had major influence on title sequences in the past and because of him title sequences design today looks so professional and the title sequence design sphere is really developed. Contained in the paper is also a biography of different design works of Bass. Another prominent designer discussed was Kyle Cooper whose unconventional solutions changed our understanding of title sequences ideas and brought them to a completely new level. Such pieces of art as "Seven 1995", "Dead President", “Arlington Road”, "Mimic" and so on, show us how easily stereotypes can be challenged. He is without a doubt the most important figure in nowadays’ title sequences design. Step by step different famous title sequences are reviewed and what we discover the process of their creation. In the last chapter, in reference to the reviewed works we will create Principles of the Visual Language, technologies and ways of creating a title sequence.