Abstract:
My goal is to explore concept art as a trigger for the visualisation of a new product in film
production. I want to understand its role in generating an idea, to determine the effect on the
final look of the creation, and to explore interactions with other art departments in the production
chain. Despite the limited amount of data about concept art, I want to collect information from
industry professionals, and based on their experience and thoughts, collect a short guide to the
workflow with imagination.
This research is related to my practical project which is a visualisation of a children’s fantasy
book. I will create concept art for the main locations, scenes and characters as a part of the visual
development for a potential film.
