Streszczenie:
This paper discusses an approach to emotion driven design that
was based on the process that underlies emotional responses to
consumer products. Three levels, and nine associated classes of
product-evoked emotions are discussed, which are each the
outcome of a unique pattern of eliciting conditions. The approach
builds on two main propositions. The first is that all emotional
reactions result from an appraisal process in which the individual
appraises the product as (potentially) harming or favouring his or
her wellbeing. This appraisal is a non-rational sense-evaluation of
the product’s relational meaning. In this perspective, the
appraisal is considered a key-parameter that determines if a
product evokes an emotion, and if so, what emotion is evoked.
Three main appraisal types are identified: an usefulness
appraisal, a pleasantness appraisal, and a rightfulness appraisal.
The second proposition is that products can generate at least
three classes of emotional stimuli: stimuli with a product-focus
(i.e. the qualities and properties of the product); with an activityfocus
(i.e. when using the product), and with a self-focus (i.e.
consequences of using the product). The three appraisals and
three levels of person-product relationships combine to a
framework of nine sources of product emotions. The framework
is used as the basis for an approach to design that aims for three
levels of emotional product appeal.
