Perception of brand values: A study on how colour affects consumer tea choices in Polish supermarkets.

dc.contributor.author	Piasecka, Julia
dc.date.accessioned	2021-08-10T07:35:52Z
dc.date.available	2021-08-10T07:35:52Z
dc.date.issued	2021-08-10
dc.identifier.issn	2018/LIC/WIZ/62
dc.identifier.uri	https://repin.pjwstk.edu.pl/xmlui/handle/186319/512
dc.description.abstract	The present work focuses on the meaning of colour and its importance. The main topic is how to use colour properly to enhance our idea. In this thesis, human eyesight is examined along with the history of colour perception to understand the meaning of colours. There are also some interesting cultural facts connected to the topi. Moreover, the thesis can be used as a guide how to choose and use a colour pallet. In the end chosen packages are disgussed in terms of colours and masseges, summing up the knowledge in use.	pl_PL
dc.language.iso	en	pl_PL
dc.relation.ispartofseries	;Nr 4271
dc.title	Perception of brand values: A study on how colour affects consumer tea choices in Polish supermarkets.	pl_PL
dc.title.alternative	Postrzeganie walorów firmy: Jak kolor opakowania wpływa na wybór herbaty przez konsumenta polskich supermarketów.	pl_PL
dc.title.alternative	Opakowania herbat - linia wyrózniająca się kolorem, ręcznymi rysunkami i nowym typem opakowania. Strona internetowa - budująca społeczeństwo firmy Reklama - przedstawienie produktu.	pl_PL
dc.title.alternative	Tea packages - new outstanding line using colour, hand made design and new opening type Web page - company community page Commercial - 60s	pl_PL
dc.type	Thesis	pl_PL