Perception of brand values: A study on how colour affects consumer tea choices in Polish supermarkets.

Abstract

The present work focuses on the meaning of colour and its importance. The main topic is how to use colour properly to enhance our idea. In this thesis, human eyesight is examined along with the history of colour perception to understand the meaning of colours. There are also some interesting cultural facts connected to the topi. Moreover, the thesis can be used as a guide how to choose and use a colour pallet. In the end chosen packages are disgussed in terms of colours and masseges, summing up the knowledge in use.