Creating a digital marketing strategy for start-up e-commerce brand PUERO

Abstract

The main objective of the thesis was to prepare a digital marketing strategy to raise brand awareness for a start-up engaged in the production and sale of soy candles. The subject of the work is natural, handmade soy candles under the brand name "Puero". The goal of the brand is to put the person burning the candle into the state he or she needs at that moment through aromatherapy. The thesis describes the process of creating the strategy, a consumer survey outlining the brand's target audience and their needs and experiences, and finally presents a digital brand strategy based on the creation process that was described at the beginning of the work.