Streszczenie:
The main objective of the thesis was to prepare a digital marketing strategy
to raise brand awareness for a start-up engaged in the production and sale of soy
candles. The subject of the work is natural, handmade soy candles under the brand
name "Puero". The goal of the brand is to put the person burning the candle into
the state he or she needs at that moment through aromatherapy. The thesis describes
the process of creating the strategy, a consumer survey outlining the brand's target
audience and their needs and experiences, and finally presents a digital brand
strategy based on the creation process that was described at the beginning of the
work.
