The implementation of new media technologies in the promotion and sale of handmade goods.

Abstract

This research paper brings you closer to the subject of sales and promotion of handmade goods over the years. Understanding these changes is important in designing new tools, which are now missing on the market. In the first chapter, I go throughout the years, from the beginning of crafts and guilds to present times, which are strongly influenced by the Internet, social media and lately – COVID-19 pandemic. Here, I focus on sales and promotion methods around the world, but also fairs in Poland and the evolution of Polish art of handicraft. Besides that, you can find contemporary references to tradition of design, like weaving, 3D printing and ceramics, based on operating businesses. In chapter two, I focus on solutions for companies operating worldwide and on the local market. I chose three services for each group. Etsy, Instagram and Facebook Marketplace as these are available in countries around the world, and compare them to Pakamera, TRŁ and Homebook which are specifically created for a Polish users. This competition analysis is the basis of my UX Research, presented in the next part. The third chapter is a description of my methodology, which I used to design a HOME mobile application. I have chosen the Double Diamond strategy, which can be described in four steps: Discover, Define, Develop and Deliver. First two stages are part of UX Research, and the other two make the UI design process.