The Art of Japanese Advertisement

Abstract

The development of the advertising sphere in any country depends not only on the level of economic development, but also on the professionalism of specialists in this field, on their ability to think analytically and their ability to turn to other people's experience. However, at the same time, the Japanese were always delighted, and they have everything they need; they synthesize their established views and traditions. This experience can be a real benefit for modern advertising, as Japanese advertising is very developed in every way. The aim of the project, therefore, is to create advertisements in the Japanese way, which provides entertainment and joy to the world of advertising. The main goal is to entice the viewers when they watch an ad, to convert the banal ads into eye-catching and funny content and then to output it in an interesting Japanese way of advertising.