Streszczenie:
Over the last 500 years, social and technological changes had a major on influence
on type design. Whilst in the past it was an industry dominated by white male designers
from middle and upper-classes, today we can observe that increasingly more
social groups design typefaces. One of those groups are members and supporters of
social movements, whose projects are (or can be) used in visual identities of those
movements. This paper analyses those typeface and groups them into 4 categories,
based on strategies that designers employ in order to embody certain meanings in
the letterforms. The categories include: typefaces based on protest lettering, typefaces
based on historical typographic resources, typefaces based on movement’s symbols, and
typefaces based on theoretical discourse. The typefaces differ in appearance, legibility,
target group and popularity among the users, however, what they have in common is
that they all contribute to the expansion of the range of visual means used by social
movements in communication.
