Synthetic Media in fashion industry

Abstract

This dissertation presents a comprehensive analysis of the Synthetic Media phenomenon as an innovation tool that can be built into a business system to solve many problems and create automatisation of human labor. In addition, it explores the use of augmented and virtual reality by the modern fashion industry, which has adopted these media for marketing purposes. The paper then provides examples of companies that use synthetic media and digital content to interact with audiences, manufacture products, and promote them. The document continues to address and analyze specific environmental issues to which the fashion industry is making significant contributions. Finally, digital fashion is offered as an example of a solution supported by arguments appropriate to the issues under discussion.