Anatomia Marki

Abstract

This dissertation covers the topics such a visual identity, brand and branding. Focus on a keyvisuals and show how important are details such as colors, typography or shapes which have huge influance on a consumers perception. Designing brand identity is not just an artistic process but creating a well-thought strategy. All the elements need to work together and above all tell the audience why they should choose this brand over thousands of others. All the elements need to be coherent. Every element has its own meaning. Each color, every typography family. Some of them evoke feeling of peace and reliability others represent minimalizm and contemporaneity. Perfectly made visual identities, chosen colors, shapes, or typography, have an impact on our perception more than we can imagine. To make well-though business strategy we need to concider all of this factors and choose the one that works the best and tells what the brand truly stands for.