The function of concept art in creating a visual style for a film

Abstract

My goal is to explore concept art as a trigger for the visualisation of a new product in film production. I want to understand its role in generating an idea, to determine the effect on the final look of the creation, and to explore interactions with other art departments in the production chain. Despite the limited amount of data about concept art, I want to collect information from industry professionals, and based on their experience and thoughts, collect a short guide to the workflow with imagination. This research is related to my practical project which is a visualisation of a children’s fantasy book. I will create concept art for the main locations, scenes and characters as a part of the visual development for a potential film.