Contemporary transformations of poetry: current situation in Poland, challenges and new marketing strategies.

Abstract

The purpose of this research is to analyze how poetry transformed in Poland. The first part of this thesis involves analysis of ways of publishing poetry today. Next I move into describing what transformation of poetry is. The analysis of modern polish music, street art as well as cinematography techniques. At the end, I try to show how this change affected marketing. I propose my idea of a possible strategy and how it can be implemented.